Watch Us Build Our Next Business, Wandering Aimfully, In Real-Time

Watch my wife and I build our next business (Wandering Aimfully) in real-time!

This is no small feat for us. I’ve been hinting at this project here and there, including a mention in my State of the Union at the beginning of this year. This is the business baby my wife and I are having together (sorry folks, human babies are a bit further down the line).

Don’t need to read anymore? Want to check this new biz out?

Note: This post will be updated weekly, so feel free to check back for updates in the “WEEKS” section below.

JasonDoesStuff (and The Action Army), Made Vibrant (my wife’s biz), and BuyOurFuture are turning into: Wandering Aimfully

The journey to combine our three business ventures into one has officially started. And of course, we’re being complete weirdos and sharing EVERY DETAIL. If you want to get daily emails and see all the nitty-gritty details we’ll be undertaking, you can click here to get daily updates.

You may be wondering why I’m making a big deal about this transition. Isn’t it easy to spin up an online business?

  • You buy a domain
  • You create a biz plan (of sorts)
  • You build a brand and website
  • You create some (meaningful) content to attract customers
  • You promote your biz in some way
  • People pay you
  • Boom – you’re in business!

Now we all know there’s a bit more that goes into creating an online business, but it gets even more complicated when you’re taking multiple existing biz properties and joining them together.

That’s why we’re going to share all the details on our Under Construction Wandering Aimfully website.


Here’s a bit more of exactly what we’re going to be doing and sharing (I’ll be updating this weekly):

WEEK #1 : BRANDING

We have a business name, Wandering Aimfully, but what the heck does it mean? What does it do? Who does it serve? What does it look like? All those questions and much more were be answered.

WEEK #2: THE BUSINESS

We aren’t writing a business plan in the conventional sense, but we are planning out the business. What are we selling? How much will we charge? What happens to existing customers? How are we working together as a husband and wife team? Read more here.

WEEK #3: WEBSITE

We’ll have a standard consumer-facing website, like anyone else (with an about page, blog articles, etc), but we’re also building a kickass customer experience like no-other. We definitely didn’t finish all the designs by the end of this week, but we made huge progress.

WEEK #4: CONTENT STRATEGY

Articles? Social media? YouTube videos? A podcast? Where does it all fit in? What happens to all our existing content? Read about our intentional approach to creating meaningful content (and not being on ALL the social media sites).

WEEK #5: MARKETING 

We’re using an open and closed launch strategy to sell our monthly memberships. But, we also decided to take pre-orders. Get caught up on that.

WEEK #6: WE TOOK A BREAK 

While we took a break to go on family vacation, our developers didn’t. They were hard work turning our designs into a reality. When we got back into word mode, we shared some of the biggest challenges we’re facing.

WEEK #7: ODDS AND ENDS + CONTENT 

This week was the start of migrating our content from JasonDoesStuff, Made Vibrant, and BuyOurFuture into our new Wandering Aimfully WordPress site. I say “the start” because we didn’t get very far.

WEEK #8: CURRENT WEEK… 

Will update this at the end of the week (if I remember – haha) 😎


This will be no small undertaking. In fact, we’ve already been working on it, planning, and ideating for months. But we want to pull back all the curtains and share as much as our sanity will allow.

The under construction site for Wandering Aimfully won’t have much to it the first few days, but very quickly it’s going to fill up with daily posts, weekly videos (sometimes with completely unedited planning meetings we’ve had), and hopefully a bunch of fun peppered in!

JasonDoesStuff and The Action Army will cease to exist after this change… and that’s scary.

The good thing is, I won’t be changing at all. Hah. My action-taking focused content will continue with Wandering Aimfully, but this site and my weekly email newsletter will go away completely (ahhhhh!). We worked that out and talked more about it in Week #4!

If you’re an Action Army email subscriber, here’s what you can expect to get in your inbox the next few weeks:

  • What’s gone well for us?
  • What’s gone wrong?
  • How are we staying sane during this process?
  • Do we have any semblance of a life? (spoiler alert: you bet we will!)
  • What are our goals and aspirations?
  • How can you be part of the journey?

The fun thing, and what I’m really excited about, is that Wandering Aimfully means so much more than “JasonDoesStuff” ever did.

There’s so much more value I hope to bring to your life and business as we move forward on this adventure.

I can guarantee we’ll mess a few things up along the way, but I’m hopeful you’ll enjoy seeing how we deal with those inevitable bumps in the road.

Here’s to an exciting few next weeks!

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